Direct mail advertising has been a cost-effective tool for many industries for decades, but for real estate it is absolutely vital. Today’s realtors can’t afford to overlook the digital marketing avenues open to them, but direct mail continues to be such a strong lead generator that it can’t be ignored either, and the most effective realtors use all the tools available to them in balance. If you’ve never used real estate direct mail advertisements before, here are some quick tips to get you started.
1. Know Your Campaign’s Purpose
Every marketing campaign you roll out should have a specific goal. That allows you to tailor your strategic choices and resource investments to a goal you can measure, to see if you are effectively reaching more customers as either a buyer’s agent or a seller’s agent. Even if you do both, it’s a good idea to separate the two activities when … Read more